FeedBurner Plans Full Integration with Google

For the past four months, the FeedBurner staff has left bloggers wondering whether they were going to be adding any new enhancements, or at least word that they were fixing a bug or two.  Instead, they have been busy devising a way to integrate the commonly known FeedBurner area into the Google tools.  They plan to fully integrate into Google, allowing you to (possibly) sign into the feed area using your Google account.

In addition to this, within the Google architecture, it will make it easier to provide more services that haven’t been able to be accomplished before under their separate system.  For one, the FeedBurner Ad Network.  Not only will some of these features include feeds of query results (otherwise known as parameterized feeds), but more email services (possibly better, more feature-rich mailing lists) with tools for importing outside, but legitimate lists.

Speed, scalability, and performance issues that were previously problems will become a priority during the move to Google servers.  This will also allow more bots/crawlers, readers, and API’s to burn the feeds and increase feed activity.

In the near future, look for full integration, but not a huge change in the appearance of FeedBurner.  It appears as though they plan to integrate the features in the process of the conversion or soon thereafter.

[via FeedBurner blog]