Google Ad Manager Released in Beta
Google’s AdSense program is in the process of releasing several new enhancements for web publishers and small businesses to run, organize, and track the performance of ads on your own site.
While the AdSense team intended the Ad Manager to be for businesses with several employees, it is likely that even smaller-scale bloggers will take advantage of the free service to help increase revenue and productivity.
If you operate a site with remnant ad inventory as well as reserved ad inventory that you sell directly to advertisers, then Ad Manager is for you. It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability. Best of all, Google Ad Manager is free.
When the Ad Manager is released to all publishers, there will surely be an increase in advertisers’ views of blogs in terms of legitimacy. Instead of viewing a shady, not complete advertising page, they will be able to advertise through a secure Google page with all the details.
Main Benefits of Using Google Ad Manager
- AdSense Integration - You will be able to integrate with AdSense when all advertisement spaces aren’t filled or to compete on price against other ad networks.
- User Interface – Features such as search, intuitive workflows, AdSense channel integration, and browser session support allow for faster navigation around the manager and a more productive experience.
- Administration – Access controls allow others to view the advertising information, so other sales managers, sales reps, administrators, and traffickers can add ads, or manage the account. Within the contacts area, you will be able to store and manage advertiser and agency company information.
- Reporting and Data – Successful advertising begins with being able to analyze statistics to attain a better ROI and efficiency. The Ad Manager features multiple reporting options, detailed reporting, fast report generation, as well as interactive views. Publishers can track the number of impressions each ad has delivered as well as the CTRs and CPMs.
- Ad Tracking and Delivery – Within this category, several potent options exist including: five different delivery types will determine how ads are delivered, multiple levels of frequency capping, fast loading time, and support for various ad pricing models. Ads can also be targeted to your visitors’ geography, bandwidth, browser, etc.
Along with the recent acquisition of DoubleClick Inc., the Google AdSense platform hopes to make advertising for small, medium, and large businesses much easier. It also means more business for the AdSense side – with Google ads being sold on spots not filled by independent advertisers. It will provide serious competition to smaller companies that managed private ad selling.
Currently, Google Ad Manager is only open to beta testers and a limited number of publishers. However, you can request an invitation.
A Brief Overview
- Inventory management
- Yield optimization
- Ad targeting
- Trafficking, ad delivery, and order booking
- Creatives and rich media management
- Reporting
- User interface navigation
- Account administration
FAQ
- What ad management problems is Google Ad Manager designed to solve?Many publishers with direct ad sales experience the following problems:
- Confusing, slow, and complicated workflows
- Inflexible site tagging
- Uncertainty about which ad source to deliver to optimize yield
- Unreliable inventory forecasting
- High ad-serving costs
In response to these challenges, we designed Google Ad Manager to offer you:
- A clear user interface: Increase your staff’s efficiency and productivity.
- Simplified tagging: Tag your site only once.
- Yield optimization: Automatically maximize your CPMs.
- Reliable inventory forecasting: Always know what inventory is available to sell.
- Higher ROI: Save costs, because Ad Manager is free.
- Is Google Ad Manager right for me?Please consider Ad Manager for your business if you:
- Operate a website with reserved and network ad inventory.
- Sell your ad inventory directly to advertisers (or plan to sell directly to advertisers in the future).
- Want to improve the efficiency of the sales process and feel confident in your forecasting.
- Need a consistent way to deliver ads that make you the most money.
- Find that some of your inventory always remains unsold because you couldn’t accurately forecast availability.
- Is Google Ad Manager really free?Yes. There are no sign-up, ad serving, feature, or support costs for Google Ad Manager.
- Does Ad Manager require exclusivity?No. Ad Manager doesn’t require exclusivity. You’re free to use other ad management and ad serving products along with Google Ad Manager or switch to another provider at any time.
- Will I be restricted to AdSense as my ad network?No. You can use any ad network you like. With Google Ad Manager, you can optionally enable AdSense to deliver the best-paying ad source for each impression.
Further support and information:
More coverage and tester feedback:
- Wall Street Journal
- ShoeMoney
- Success stories (Ad Manager)
