Blog Tipz

Competition is the driving force that everyone faces. It is a natural, positive force as long as you don’t take actions that adversely affect a particular party. How do you deal with and compete with your rivals when blogging?

Healthy competition and analyzing who your competition is will greatly impact the success of your blog. Beginning with the ability to see what others in your niche are blogging about to the ways they are successfully building their blog will enable you to develop a strategy if you have no idea where to begin.

First, figure out what you’re blogging about. If you blog about random life events, your competition will be less defined than someone blogging about a specific topic, like web design. Place your blog first into a large category then into a few subcategories, which will help you later when it comes time to define your competition.

Secondly, determine your target audience. Indulge in your subscriber and traffic information, from the referred sites to how long visitors stay. You’ll find that the amount of time visitors say and their traffic patterns also helps to define what your blog habits and patterns are.

Once you have gathered a little background information on your blog, begin by using some keyword searches for the niche categories you have defined your blog as, and include “blog” if you find results are primarily traditional websites. Next, use blog directories such as Technorati to effectively analyze where you stand amongst your competition. Directories like these have been set up to help, not hinder your growth. Make the most of any category or organization system the service may provide to compare your blog to the others.

Finally, track the bloggers who are being talked about the most. What type of content and services are they providing to their readers that you aren’t?

While these three tips to discovering your competition are general, you can use your own method for deploying a new marketing strategy that fits your blog.

When thinking about the reasons why your blog can’t compete with the “big guys”, try innovating, re-strategizing, and providing more. Simple changes to your blog such as posting frequency will permit much faster growth. It’s easy for others to detect when you are following a strategy that is directly similar to another blog.

Think about all the ways you can benefit simply by developing a strategy that will allow you to compete with blogs much larger than yours.