If you have decided that one blog doesn’t suit your goals: perhaps you want to write about more than what is included on your niche-specific blog or don’t want to include information that may impact the long-time readers on your most popular, or first site, it may be time to think about beginning another blog(s).

For many, the transition to blogging on multiple blogs from a single blog can be a difficult one, however it doesn’t have to become stressful.  The key aspect to remember is that both quantity and quality should be evenly distributed between the sites, so that if you decide to link to the new site form your old blog, there won’t be a huge transition for readers who may want to subscribe to the new blog.

First off, be sure that you will have the time needed to post on both blogs on a regular schedule.  Don’t neglect a blog unless you know that it is heading down the path of failure.  You can adopt a strategy of posting every other day on one blog and switch to full-time posting on the other, if it suits your schedule/needs.

Secondly, keep everything organized.  This may not necessarily mean plugins or themes integrated on the front end or back end, but how you style posts.  If you are able to maintain a similar style on all your sites, it will be easier to replicate the results or tweak them to improve performance on these sites.  Along the same lines, if you have related concepts, you can include them as sub domains of your main blog, which reduces the cost and time needed to completely start a new blog up from scratch.

Set up different email accounts for each blog, typically beginning with a “contact” and “advertising” email for each domain added.

Stick with your main marketing and growth goals.  If you stray from them, you’ll find yourself less determined to continue working on your dream goals.

Finally, a line to remember: don’t let anything get in your way of your personal goals.

Other key factors involved when managing multiple blogs:

• There may be a point that you realize that one blog will not last and isn’t worth continuing.  From this experience, you’ll learn how to cope with failure and (hopefully) grow from that mistake.
• Don’t drop a blog simply because you want to start another one.  You should have a well-developed and established site before you even think about starting another blog.
• Having more than one blog increases the amount of time that you need to spend working on them - either creating content or promoting - on a daily basis.  There are no “free rides” in the blogging industry.
• Spreading content across more than one blog can help you become more productive and determined to accomplish more, plus it helps increase revenue if you are looking to do so.
• Multiple blogs will allow you to express yourself in more ways, since your hobbies/likes aren’t confined to one blog.