While I may be countering previous posts about the importance of knowing good English and writing, in this post I want to describe a few of the key benefits of being able to communicate in any language and form of communication.  No matter what region of the world you are from, you are given the opportunity (should you have access to it) communicate to the rest of the world through the Internet.  

Let’s apply this principle to businesses for a moment.  Each year as more businesses move into the worldwide market, they each must endure dramatic changes in both their audience and workforce; needing to cope with any challenges.  Their main struggle may not be finding new customers, as the need for custom-produced goods will always be there, but trying to have everyone work together in an efficient way, and when all language barriers and communication barriers have been broken, the company comes out just as strong and leads more innovation.  

Back to the blogging front, there is no need to blog in English or be good at it.  With language translation tools, people that are interested in the subject that you are blogging about are able to access it, or do so automatically by the blog system, browser, or search engine.  In addition, keeping your language local to your area of origin allows you to target your audience to people that speak in your language, so there is no need to learn another language.

While it may seem that there are more people that want to access your blog in a different language (such as English), that misconception does not always hold true.

Blogging in any language (English, German, French, etc.) allows you to:

• Blog about your passion.
• Reach any audience.
• Blogging natively means that you truly care about blogging, and aren’t in it for the incentives involved if you blog in the mainstream language.

Some of the world’s most popular blogs were started in other countries that do not have English as their main language, but are able to spread the popularity to English countries due the content or discussion that has surrounded the blog in mention.  Popularity and content outweigh the language barrier that is created.  

On an ending note, remember that just because you feel that blogging in English is the right decision, think about the audience and community that you may build by keeping your language native to your country.  Is the community more important or a slightly higher stream of traffic?  

Even the “best” writers have points in their careers where they stumble, and that doesn’t mean that you have to exhibit perfect writing/language skills in any language unless you are publicly viewed as a key speaker.