Aug 15 / Kevin

Five Additional Ways to Reinvigorate Your Blog

One of the main ways to avoid having your blog enter the ever-increasing list of “dead” blogs is having new content displayed at the top of your blog nearly every day.  Achieving this is an important step in the right direction if you want to rocket your blog to success.  If the popular blogs were to stop posting, they wouldn’t lost thousands of visitors the first few days of inactivity, instead, the resource would still be there, but not the author – the most important element of a blog right behind new content and an evolution in the right direction.

Think about it in this sense – you go to a local grocery store or anywhere magazines and newspapers are sold.  Seeing the cover of a magazine that hasn’t been replaced or sold from the rack in a few months, it has developed a “dusty” and worn appearance to it.  You can tell that the periodical hasn’t been a big seller, for the reason that it is now outdated.  At one time, people were quick to pick up this magazine, flocking to read each new month of it, but now that all the editors have left the company behind the magazine, no new articles are drafted for publication.  Older versions still exist, but no new ones.

A similar topic has been previously addressed on this blog before, however I want to draw some attention to a few new ways that you can avoid having your blog appear as outdated and not updated.

  1. Periodically Change the Layout of Your Blog - Finding the perfect theme to match the personality and type of blog you are running can be a challenge.  For this reason, add new content, change your advertisements (if you are monetizing your site), or completely revamp the purpose of your site.
  2. Change Your Posting Habits - Developing a bad set of posting habits can be detrimental to your blog.  You begin to lose traffic, then subscribers, then ad revenue (once again if you are monetizing your site).  Break the habit by posting again.  It’ll be a refreshing wake-up call to begin posting again.  
  3. Leave Little “Tidbits” About What You are Doing - Add a Twitter area above your main posts area if you are truly unable to post for a period of time.  Doing so allows your readers see what is happening, while you are away from doing regular, longer-length posts.  They will likely continue to leave comments, decide to follow you on Twitter, or continue reading your blog.
  4. Request Guest Bloggers or Advance-Post - Simply, don’t let your blog appear as though it has been abandoned.  Write several posts, then date them in the future (sometimes changing the time stamp as a more recent date) to refresh your blog.
  5. Add Images to Your Posts - Try a different approach to posting daily by adding new images or changing the titles of your recent posts.  This may not be the best approach, but it will help people who visit your blog daily realize that you are still lurking around.

While I continually reiterate how important it is to continually update your blog, you also have to realize the effects this leaves on your readers.  If you developed quite a following before you slowed down in posting, you’ll likely suffer a greater loss than if you had just begun blogging.  

There must be an extremely good reason that you should stop blogging, as many of the excuses that people make can not hold substance when there are thousands of successful bloggers.  You’re the next one!

2 Comments

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  1. my harvest america / Dec 23 2009

    Great article… you answered some of my questions, thanks a bunch!

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