Blog Tipz

Not unlike your tagline, you should have a mission statement on your blog. If you don’t, now is the time to add it.

Even though mission statements typically appear in larger organizations and companies, it doesn’t mean that your blog should be excluded, no matter how small or large. The average blog user should even add one, as it can help your readers easily determine what your blog is all about and what you write about.

Ideally, this should be placed on your About page, but can be placed anywhere you want your visitors to read it – in the footer, sidebar, beneath each post, and so on – you get the picture.

Basics and Examples

All mission statements vary somewhat. Some could be a one line, direct message, while others could be a paragraph or longer in length.

Here is an example, from Google’s Corporate page.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

As a first step to fulfilling that mission, Google’s founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world’s largest search engine — an easy-to-use free service that usually returns relevant results in a fraction of a second.

This example is good because it illustrates the fact that you can summarize it in one sentence, but then go on to expand it. Although it isn’t clear that this is their direct mission statement, it says what their goals are and who holds stake in the company/background.

About Blog Mission Statements

Although your blog isn’t a large corporation, you can use examples from these companies to determine how to produce yours.

Your mission statement should answer and address the following:

• What is my blog’s main goals? What is the purpose of setting up this site?
• How will I go about achieving them?
• What you provide to those who visit your blog – products, services, etc.
• The value that your readers/visitors have, and if you have people “above” you, your responsibility towards them.

Your Responsibilities

After creating the mission statement, be sure that you carry it out and make sure that you don’t deviate from it on a daily basis. It isn’t something that you can revise on the whim, or readers will notice, especially people who may have invested time or capital into your blog/company.

Although every blog goes through dramatic transformations over time, you have to keep in mind that your mission statement serves as the core of your blog, and determines what you do on an everyday basis – stick with it and your blog will grow to meet these visions.