by Kevin on April 23, 2009
Before CSS grew in popularity, it was difficult for people to use colors “safe for the web.” You had to choose from a small selection of colors that were viewable in all browsers. It isn’t to say that there aren’t differences in colors among different browsers today, but there is less differences than in the past.
Creating a theme that focuses on a simple color scheme is the best way to present your message. Choose a color palette – Colour Lovers should help with this selection process. However, you also have to keep in mind the default text color of your blog, which is (and should be) black. Additionally, the background should be white, so it is easier for your visitors to read what you have published.
Think about how you want to integrate the colors that you have chosen. Again, you need to keep the whole process simple and use colors that people are “familiar with,” or those that invoke emotion in your readers. All of this depends on whether you have chosen to change a single area of your site or focus on a complete redesign.
Personally, I would rather see a design with three or four main colors, rather than a “crazy” design with literally hundreds of colors, with no logical format. When you use an image or design, it is a different story, especially if you operate a design-oriented blog/website, and want to focus on a visually aesthetic and pleasing design. It is all about how you want your visitors to see your site and interact with your blog.
Crowding your site with any form of excess isn’t good, either. It indicates that you have no structure and can’t control where your content is placed. Readers are immediately “told” to leave the site and look for another site with a better purpose.
Some Additional Ideas:
- Use a stronger, bolder color in your header.
- Don’t hesitate to use multiple colors (two or three) in the border ares of the template, which helps define where your content and theme begin and end, typically seen in centered templates.
- Use another color in your theme’s footer, especially if it is multiple columns.
- Don’t let the colors you choose overpower what you have to say and your message.
- Choose a color scheme that is really appropriate for your niche and that represent you. You don’t want to choose a vibrant theme for a topic that really isn’t that.
Choosing the appropriate color scheme for your blog is extremely important. As previously stated, you need something that is simple and straightforward, but doesn’t lack the style that might be required of you to make the entire template work properly. Experiment, experiment, experiment is one of the key principles in this, and choosing a color scheme is no exception. Judge what works and what doesn’t – do split A/B testing to see if the changes rally impact the readership and traffic levels of your blog, or whether your site could work with no colors (not recommended, either).