Blog Tipz

Today, Google announced that everyone using Gogole AdSense (for serving ads on their websites) and Analytics (for tracking information, such as visitors) will be able to track all the information from the one area.

You will be able to create the integration by signing into your AdSense account and clicking the link that displays rather prominently at the top saying “Integrate your AdSense account with Google Analytics,” typically on the first screen that is displayed (Reports > Overview).

There are instructions displayed (echoed in the embedded video), which help you integrate certain accounts. This makes it possible to track different AdSense accounts with different Analytics accounts, especially if you have personal sites and business sites, connected to different Google accounts.

The following reports are available upon singing in:

• Top AdSense Content – Displays details about specific pages on your site and analyzes ad performance.
• Top AdSense Referrers – Helps you discover different traffic sources and how they contribute to your revenue.
• AdSense Trending – Lets you analyze how your site generates revenue during different times of the day and over other periods.

Other areas of the site will display an “AdSense Revenue” tab, which will make it able to compare your revenue coming from new versus existing visitors.

Even though it might not provide exact details about the ads being clicked on, it will surely provide more insight into how your blog’s revenue is growing and where it is coming from. As far as tracking, it will likely go into how much revenue is generated from visitors from a certain area, what keywords they have used, and the conversion rate for them (how many click on ads). However, it is suggested that you take a look at the details for yourself to see how all the new features work to your advantage.

More information regarding the integration can be found on The Official Google Analytics Blog.