Blog Tipz

Great challenges rise as your blog grows. You are first faced with rising email, comments, and in turn, spam. Next, you are dealing with lost time dealing with trivial tasks on the management end that eat away at the minimal amount of time that we all have to carry out our blog each day.

In the fight to produce the most complete set of relevant content 24/7, many bloggers find that it is essential to hire or invite guest authors to contribute to their blogs. The main reasons (in brief) for doing this include:

1. Enabling the main owner of the blog to take breaks, not having to search for new topics to write about.
2. Allows a more diverse set of opinions and personalities to accumulate on the blog, enticing new readers that may have previously been fans of the author that you invited to contribute.
3. More content published per day can increase readership, especially if you want to be regarded as covering “news.” Sites that feature higher quality, more in-depth content should focus on getting two to three lengthy articles published per week.

Your specific reason for inviting the first person to contribute to your site could definitely vary from those listed above, but generally, inviting other people is a sign that you want to see growth on your blog.

There are a number of steps that you can use to begin marketing your blog to others as the premier place to showcase their content, because any guest author wants to see their skills echoed on a site that they can equally say represents themselves.

First of all, make your blog presentable. Don’t place too many ads in the content or clutter the sidebars with significantly more advertisements than content. Doing this means that you are trying to directly profit from anything and everything they send to you for publication. As the first step, don’t let your potential writers down.

Secondly, make sure you have documentation throughout your blog so they can rest assured that you will not sell their content down the road or use it on other blogs. Without this, you might find yourself in disputes with your writers about your terms, as you will be essentially making them up as you go.

Marketing and further promotion comes next in line. The search for quality writers who aren’t working for themselves can be a difficult one, and you need to know where to look. Even though you might get gracious requests to write on your blog from people on forums or by posing the question on your blog, it might be best to directly email other bloggers and ask if they want to contribute on your blog. This way, you know exactly who you are talking to and what to expect.

Getting word out about the new ability to write for your blog isn’t instantaneous. Most people prefer to keep their content for their own blog, so this is one of the reasons that you don’t see hundreds of guest writers lined up for each blog. You don’t want to make writing on your blog sound too good to be true, either. Don’t make any false promises.

As we’re talking about guest writers, there might be more that they are looking for than just having their name attached to the work. Generally, they want to also have a link placed at the top of their content, or mention someplace else in your blog. Hiring writers is a completely different topic altogether.

Finally, you have to make sure that anyone you suggest to write on your blog meets all the qualifications that you were looking for. Again, you need a sample of their work or a sampling of their portfolio, such as where they have written and links to their articles. Without this, you’ll have someone writing for you that you can’t really truest initially, and this isn’t a position that you should be willing to accept.