Blog Tipz

Over time, any business that doesn’t focus on reputation management (promoting your site’s purpose to others, highlighting the good aspects) will eventually see backlash from people that are able to find the bad things about the company/site and expose them.

No matter what level you are blogging at, whether you have a blog that sees millions of visitors each month or just a few thousand, you have to realize that your blog can see the same level of publicity as a site much larger than yours. It largely depends on what you’ve done to tarnish your image, For blogs, that could be publishing incorrect information, being dishonest with your readers, or getting into an argument with someone else, which could all lead to potential off-site, court dates.

All of these things could lead to an image of you and your site that is less than ideal, that might only make people return to your site for seeing what has become of you, rather than for for what you have to feature – content.

There are a few ways that you can employ to ensure that your image is reclaimed within no time flat.

1. Get Back to Your Roots – What position were you, in the “imaginary” ranking system against other blogs, at least in terms of traffic and respectability? Ideally, you want to get back to this place, otherwise you won’t be able to move on from there.
2. Comment on Other Blogs – If anyone is publishing incorrect facts about you or your blog, you have to post your stand on the issues on their sites. Just because you might be continuing to address them on your own site, it doesn’t meant that all of these people are going to be visiting your blog for any corrections.
3. Offer Something in Return – Companies try to get their customers minds off the past by offering something better in the future than they would normally have done. Let’s say your last “launch” didn’t go as planned. In this case, you want to follow up with something that diminishes the fact that you were unable to successfully launch something that people were possibly looking forward to.
4. Change Your Marketing Strategy – Marketing your blog to other bloggers can often lead to negative press – it often doesn’t work because other bloggers aren’t necessarily willing to view your blog, they have their own to deal with. Instead of this, think about using various marketing strategies rather than a single, ineffective one.
5. Invite More Thoughts from Your Readers/Visitors – A great way to ensure that your reputation isn’t completely gone is by conducting polls and research with your visitors, who may be willing to provide feedback on how your site is doing and what can be done to improve it in the future.
6. Try to Correct Any Issues – Repairing your site’s image should be easy once you’ve been able to address what caused it to go downhill.
7. Be Proactive, Quick, and Do Your Research – A crucial step in preventing your reputation from being ruined is making sure you downplay any serious issues as they arise. Should your name be connected to your sites, it may be easier to track who is talking about you, rather than your entire company. People tend to voice their concerns at the CEO/owner of the company.

In terms of blogs, you may never see your face or your actual website on TV or elsewhere, but reputation management is a critical part of ensuring that your blog always maintains a positive part of your portfolio. It is somewhat like experience and brand recognition. When your visitors return to your site, you want them to have a positive outlook and be able to remember having a good experience.