Discovering Your Strengths

It’s a known fact that blogging doesn’t come naturally for some. They start a blog, but within a week, it is left vacated, with no one to create any new content. This situation is quite sad, because like a person, a blog could amount to a great thing if given the opportunities.

Whether this person stopped due to the lack of time, not enough experience writing/running a blog, or just the fact that he or she didn’t think the blog would ever be able to grow to levels that they could call acceptable, we will never know, but there are a few things that you have to look at if you are in a similar situation, looking for what will lead to the most success (whatever you define as success – traffic, income, subscribers, etc.).

In this post, I hope to introduce you to a few ways that you don’t necessarily have to write content for your blog, but still run a “blog.”

Think About What You’re Good At

Blogging isn’t just about good writing, it is more about being able to connect to your customers (the readers and visitors). You need to develop a good relationship with them, or you’ll find your blog struggling under pressure, because people don’t want to visit a blog where there is supposed to be interactivity.

Use the following bullet points to pinpoint what you’re good at and what you’re not.

• Good at Writing – With a background in writing, there are many ways that you could use this ability to communicate with your audience.
• Good at Marketing – If you previously worked for a marketing agency, you should also have some skills in writing to promote your site, either through comments or your actual blog, persuading people to return and visit.
• Good at Acting/Video Production – In a growing niche of blogging, there are people who solely produce video and publish it to their blog. With YouTube, Vimeo, and other popular services, there are relatively low hosting costs beyond what you’re paying to keep your site up.
• Good at Drawing/Artist-related Fields – Blogs can also consist of comics and images. This comes into play even more if you want to create content for other people (for a fee). After all, a large portion of blogs require some type of artist-related content for the main design.
• Good at Coding/Design – All blogs require a design, or the blog is displayed as a scrambled, dull cluster of links and text. You could create free themes or premium/unique themes for other bloggers.

How to Use Your Strengths to Your Advantage

Beyond the relatively few skills that I listed above, you need to think about how you can use each to market, promote, and run your blog on a daily basis. No matter what your skills are, it is important to remember that if you are struggling with the day-to-date business of running your site, then you are doing something wrong and drastic changes need to be made.

Each of the skills take a lot of time to master, no matter how you look at it. If you can’t meet the time requirements, the core knowledge to complete projects, and the ability to diversify as you grow, there is no reasons that you will see success, even if you do have multiple talents.

The best way to use your strengths is by experimenting. Unless you experiment with what you are good at and what you aren’t, you won’t be able to fit into any single niche (video, art-related, or writing-related blogging).

So, in a sense, if you are good at writing, you should stick with it, while also introducing new ways to promote your writing abilities, such as through video or other forms of medium.

Conclusion

The main point to keep in mind is that blogging isn’t an exact science by any mans and can be hard to jump into, especially for people who don’t have the proper backgrounds in any specific field. Blogging can come naturally for some, while others will have to take some time to discover what they are good at before they can apply these skills to their blogging pursuits.