Blog Tipz

Personally, I hate the phrase “search engine optimization.” It provokes the feeling that there is a complicated process involved in order to have your pages rank well. In all honesty, it is about writing compelling content that your readers (as well as the search engines) feel is valuable.

Sure, I could easily go in-depth on the basics surrounding how your theme should be coded for search engines, but in the end, you have to simply act “human.” People who are searching will find your content if you have a site that has been known for being an authority, both in search engines and by your readers. That’s all there is to it.

There isn’t a magic formula to seeing great rankings, it’s the fact that you have content that is better than your competitor’s. Additionally, you have to spread it out to various sources, which each link to it and further share it. The more references there are to individual posts, the better they will rank.

Although it is ideal to have more posts appear within the first three results for high-trafficked terms, it isn’t horrible to have posts rank lower – they will likely appear higher for more specific phrases.

In the example of “blogging tips,” if your blog ranks well for that phrase, it might mean you see several hundred visitors daily for that term alone. However, if you target a more specific keyword with dedicated posts on the topic, such as “blogging tips to make money,” you could see a good portion of the traffic for people who include these additional words.

Even though you won’t be seeing quite the return on the “target” keywords, you’ll certainly be seeing your fair share, as the traffic will be more targeted. SEO is all about consistency. If you can build up these keywords over time – say adding more specific keywords within posts, you’ll be able to increase traffic.

Using keywords in content isn’t difficult. With plugins available, it can be easy to integrate keywords into your content, without explicitly making your readers think you wrote the post specifically for search engines.

In the end, search engine optimization is worth it, but you shouldn’t have to pay to have your site “optimized,” but instead you should focus on using keywords and titles within your content, which has been found to be one of the best ways to increase your rankings.