Why Small Blogs Disappear Quickly Amongst the Rest
by Kevin on September 13, 2009
Whenever you start a new project online, whether it is in the form of a new website/blog, or some other project, you are immediately starting from point zero. You are facing the rest of the competition, who have already developed a community around their site, have created a site in a niche that wasn’t yet “developed” or have helped refine a category that didn’t have a clear leader.
If it was your first blog, you’ll quickly realize that it takes more than just great content to make it. You need to be able to stand out and define who you are, especially amongst the other blogs that control the traffic and market. Should you be working on your second, fifth, or twentieth blog, you’ll still ben starting from a position that’s relatively the same as if you were new to the blogging ‘sphere, but you will have some knowledge about how things work.
Separating yourself from the rest of the blogs takes time, and there are some reasons why the steps that the “elite” bloggers advise you to take won’t work in all cases, and you’ll be limited in growth until you can overcome some definite barriers.
The Main Reasons it is Difficult to be Noticed
- The Leaders Have Been Recognized by Mainstream Media – Writers from many of the most popular sites have appeared on mainstream media sources, such as within newspapers as well as on television. For this reason, it is hard to deny that they have become entrenched within their niche, as the leader(s).
- It is Often Difficult to Establish What Works and What Doesn’t – The leaders have clearly made it because they have developed a strategy for promoting their content and it is extremely difficult to break through due to their expansive networks.
- There are Simply too Many Blogs – Even when you look at the overall picture in which there are only a percentage of legitimate blogs, you are still dealing with numbers in the millions, if not hundreds of thousands. You aim for the number one spot, at least in your niche, and it is still likely to be a difficult struggle.
- It’s all in the Amount of Content – Even though you might be publishing, say five articles per day on your site, you will still take a year or more before you reach the same level of content that other blogs have. This is especially true for “news” blogs and those that have more than one writer writing for them. As you grow your own site, you will notice more streams of traffic coming to your site from search engines and other sources due to how your site has been linked to.
- Authority and Trust has Already Been Developed – Among the leaders in your niche, their brands are already recognized. Despite the fact that you are competing against them, you likely still visit their sites for new information on a near daily basis. If not, you likely look elsewhere among other recognized sites which have a high number of visitors daily.
Standing Out from the Pack
I won’t be providing specific tips on standing out, but I will be providing some core ideas that can be used to help you stand out.
- Never Give Up – Keep in mind that all sites had to start somewhere. Sure, the larger sites of today were easier to be recognized as they were among a much smaller crowd, but they never let other sites overtake them.
- Put Effort into Your Site – Develop a brand and stick with it. Only revise your motto and mission if it isn’t working. Regardless of whether it is working or not, determine why it is or isn’t working to get to the root of the problem.
- Create Content that People Want to Read – A phrase used by nearly everyone, this is important as social networking sorts out the good from the bad content. Unless your titles make people want to click on them and read further, you won’t be able to make it.
2 comments
can you pls send me the name of your blog theme ? pleeeease !
by iphonekoenig on January 4, 2010 at 8:35 pm. #
It seems like you’re creating problems yourself by trying to remedy this issue rather than looking at why
their is a issue inside the very first place
by Hilton Relph on March 18, 2011 at 12:35 pm. #