Blog Tipz

Blogging and podcasting fall in line with one another, both popular ways that people have used to communicate to their visitors. Podcasting has been around for quite some time, although it has grown with the popularity of the Internet as well as alternative forms of communication. Podcasting began with the emergence of RSS, as it allowed viewers to stay updated with new episodes.

People often write articles about how these two are dead, and is often disputed, as there are still millions of people blogging, with new bloggers getting into the space every day.

Why Blogging is Not Dead

Blogging will continue to grow in popularity. I simply don’t see a reason why people will stop blogging, unless severe restrictions are set on everyone and what they are allowed to say online. This would be extremely hard to control, as it is hard enough to discover who writes and creates content online as it is. People will always have an opinion, and the only place they can share it other than on the web is through face-to-face communication, unless of course they are able to get a television deal or work in traditional media – newspapers and magazines.

By the time blogging reaches its height, new methods of communicating, as stated in another post, will emerge, and help move the market forward. Innovation and change will help move blogging forward, more than anything else. Blogging has become blurred in the past, but we now have a fairly precise definition of what it is.

One of the reasons people think blogging is dead is due to the fact that a good portion of the Internet-using population still hasn’t caught onto blogging or reading blogs. While somewhat true, as Internet usage continues to increase, more people will discover and subscribe to blogs.

RSS is still a technology that needs more promotion – only a small percentage of web users know how to properly utilize it and stay updated with their favorite sites.

The potential of blogging will continue to be unlimited. In developing markets, there will be untapped niches, and as new technologies are introduced, there will be a renewed demand for blogs that cover these topics

Why Podcasting is Not Dead

Podcasting is similar to RSS in how it is used. Typically created by independent publishers, it can be hard to find new, but innovative podcasts. Usually, they’ll be found on iTunes or their own sites, but often, they are hard to find.

For the reason that people think blogs aren’t professional, they also think podcasts can’t be, either. That statement couldn’t be further from the truth. Many television programs offer expanded content through podcasts, including full-length shows.

From the blogging perspective, podcasting can add great value to your site. You’ll have many more avenues to go down should you choose this method. There is no doubt that podcasting can be extremely profitable, resulting in returns of 80% or more if you optimize your workflow and are able to promote your podcast properly.

Conclusion

By no means are podcasting nor blogging dead. Instead, they will both continue to grow, no matter what others say. Yes, the leaders will maintain their relative position, but there will always be new markets that can be tapped into.

Blogging can help launch a platform for you and your brand. You’ll be able to expand into podcasting, video, and even print-based media should you want to evolve your brand to an even higher level.