Pitch that Post to Other Bloggers

by Kevin on October 31, 2009

One of the best ways to get new traffic to your posts is by “pitching it to other bloggers.” Using this method, you are either emailing, commenting, or tweeting to a more popular or similarly-known blogger about one of your posts. Ideally, it is in a similar niche, or there just isn’t any point in doing this.

Across the main distribution points, this is most effective, because you are leveraging the traffic of other bloggers, of people who have more experience in their niches, and have more dedicated readers. These factors all work to your benefit, providing that you pitch your posts in the proper method.

On Twitter

Twitter has made it easier to recommend articles, but it also has made it harder to get your articles seen. There is just too much content flowing through Twitter at any time to get articles really noticed. You must have a “killer” article in order to get noticed quickly on Twitter.

Use @ messages or Direct Message a well-known blogger with your post link, and wait for a response. Usually, one will never come, but in some cases, whether in an weekly round-up or through a re-tweet, you’ll see a return on your time. This link or recommendation may very well serve several thousand additional visitors to your site that day.

Through Email

While email has been around the longest out of the main methods, it is also one of the harder methods to properly target. Not everyone reads all their emails, so you are almost trying to market your email’s subject like a blog post.

The Title – Let them know what you are trying to do within the title, but don’t be pleading. This won’t really get you anywhere. With a title like: “LOOK AT THIS POST,” the other blogger may just become offended and discard the message. Your title has to be clear in intentions, but still be able to stand out.

The Content – Don’t include too many details. Like the subject, keep it as straight-forward as possible, telling them about your post, providing details about yourself, and a link to the post (of course, the most important).

Attitude – This is an important factor in the conversation. They know that you are trying to leverage their traffic, so only a small percentage of the time will they answer your request. Make sure you speak in a reasonable attitude, not using caps or any form of “shouting.” It can sometimes be difficult to properly communicate online.

Through Others’ Blogs

Marketing your posts to other bloggers through this method is often the least popular, because you don’t typically see good results. You’ll certainly see a small return due to the traffic from other visitors to their site, but not too much more. The article may be picked up by other bloggers, but not the author you intended.

Using a post link instead of your traditional blog URL can be beneficial in driving traffic to specific posts, but may not be too effective in meeting the addressed goal.

Key Points

When providing links to others for them to check out or post to their own blogs, you have to keep a number of things in mind. For one, a majority of bloggers will accept the link, but may forget to post it or not be willing to. Even though new, unique content is posted each day, there is still a lot of it that may appear to be a repetition of what’s already been posted. For this reason, your content must be really good.

Another important point to remember is that behind all blogs there are real people. Simply stating that you want an article posted won’t help you. Address them by their name or include some reasons why you think they will want to have the article appear within their site. It’s so similar to actual advertising that it is difficult to tell the two apart.

In pitching your blog, you have to market it in a way that the person on the receiving end has a reason to publish it. It sure sounds easier than it really is. You’re in competition with thousands of other bloggers, all who hope to capitalize on the same traffic.

After several failed attempts, you will soon realize what works and what doesn’t. Just like blog articles, this has to be worked on in order to achieve the best results.

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