How to Stop Regurgitating Content
by Kevin on December 23, 2009
News is a large part of blogs today. I’ve covered plenty of news from within the blogosphere, but I’ve also tried to provide a mix of other posts, which are original and designed to help bloggers.
The main idea behind blogs is to connect yourself with others. If you are simply re-posting ideas from other blogs, covering news, as well as topics others have covered plenty of times in the past, readers will quickly leave, only returning when they see that you have ideas of your own, rather than shared ideas from others.
This post is less about where to find fresh content, but rather than how you can really improve on others’ ideas when you may not have as much content to write about. In other words, you’re going through “writer’s” or “blogger’s block.”
News Posts
There are plenty of topics I could write about each day that reference blogging, but it would really drain the blog in quality. It would be somewhat difficult to provide my own insight into many of these topics, as they have been written about countless times on other blogs.
If you run a news blog, it is great to share the most popular stories, but you also must have some fresh ideas to bring to the table.
However, if you run a more general blog, which also includes original, more in-depth posts, you must invite your own insight into the news stories. Follow some of these useful tips for providing more quality.
- Provide some background on the topics.
- Add your own experience and insight into what may arrive in the future.
- If you are covering a new service, create a tutorial that shows how the service works/operates, and how it can really help others.
Older Posts
Let’s say you discover some posts others have written about. Nearly everything that could have been written about has been written about. This often makes it challenging to create your own content, but you can still “borrow” content from others for use on your own blog. Now, there is no “copying and pasting,” but you are providing your take on the story/post.
The reason this works is as follows:
- Readers like seeing your own take on posts.
- You can challenge your readers to think differently, think like you, and you will persuade them to think along the same lines as you.
- These posts can inspire you to create something that rivals them in terms of quality, and you will still be able to get ahead.
- Each blog is unique – at some point or another, you may need to cover these topics.
Be Completely Unique
Innovation can also help inspire you to change your posts. If new technologies are released, they may lead to more posts, especially if you cover computer or Internet-related fields (as many of us do).
Being yourself is also included within this overall topic. When you focus on creating new content, you also have to include points that you wouldn’t normally include within, say, a news post.
Often, the return for unique content takes a long time to really see, but in the long-term, having unique content can really drive traffic higher, and when traffic drives sales, you’ll be able to really benefit.
Conclusion
What other ways can you think of to stop regurgitating content? Please share them with the community by leaving a comment below.

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