No One Reads Your Blog – Create Scannable Content
by Kevin on December 23, 2009
One challenging topic bloggers fail to realize is that a lot (usually fifty percent or more) of the people who visit your site will read just a few words on your site, then move onto the next site. Beyond bounce rate, there are other issues that must be solved.
Readable content is key when writing online, but there are a few other ways that you can use to draw in new readers and visitors that have stumbled upon your blog.
Provide Plenty of Space Between Text
Readers hate seeing large paragraphs of text. It’s the reason many of us have moved away from newspapers – the content is just “there”, and the only reason you may want to read the content is if the headline draws you in. It’s the same online. Visitors want some structure to your content. Separate large blocks of text using headlines and other methods.
Use Images to Accent Your Content
Images (most likely not quite the size of that above) make it easier for your readers to follow the natural flow of your content. For a second, the images will draw the focus of your readers, but then they’ll quickly return to your content.
Have a Great Title
Because most people will only click on your headline if it draws them in, create one that really makes them want to read on. Using misleading headlines works once or twice, but not for all of your posts.
Highlight Key Points
Using ordered and unordered (bullet) lists are great for highlighting the main points or illustrating the focus of your article. This technique can also be used in creating links – use them in a manner that allows visitors to jump through an article.
Link Heavily
Linking to other posts (also with great text) will keep visitors on your site, rather than having them visit other pages without reading on. As a writer, you want as many eyes to visit your blog, while you also retain a good percentage of people who will read through the entire article.
Other Ideas
I’ve covered some of the main ideas that you can use to get readers to really read (or at the very least, scan through your posts), but I’d like your ideas as to how to grow your readership rate, rather than your visitor rate. What has worked for you personally?

5 comments
I have personally found that my readership get increased when I ask very-well open-ended questions along with providing your own personal experience on the topic.
Best Regards,
Derek
.-= Derek Jensen´s last blog ..Placement of a “Read More” Link =-.
by Derek Jensen on December 24, 2009 at 7:36 am. #
RT @blogtipz No One Reads Your Blog – Create Scannable Content http://bit.ly/4H3Y4s
by Brandon Cox on December 24, 2009 at 12:22 pm. #
RT @blogtipz No One Reads Your Blog – Create Scannable Content http://bit.ly/4H3Y4s #uttermag
by Derek Jensen on December 24, 2009 at 12:30 pm. #
RT @blogtipz No One Reads Your Blog – Create Scannable Content http://bit.ly/4H3Y4s #uttermag
by LifeNotion on December 24, 2009 at 12:30 pm. #
Thanks for your tips, I try to do all that tips. But one thing that I always do for my content is, simple and understandable, I don’t like to use complicated words that make my readers confuse. I hope it will work
by turisuna on December 26, 2009 at 2:41 am. #