Blog Tipz

Whether you are selling advertising space on your blog, selling digital products, or selling affiliated products through links, you are always looking to increase the number of sales you see on your blog.

With more sales, you’ll see more income, and anyone who has had a good experience doing business with you will likely return to your site to purchase more products from you in the near future. Increasing sales really doesn’t take too much time, as long as you have the essentials down.

I want to iterate that there are more specific ways out there to increase ales, but I want to cover some of the methods that really work and will really help you grow as a business leader or blogger online.

1. Tell Your Visitors What They Want

Millions of products have been introduced, with thousands of new products introduced into retail stores each day. Many of these products are quite similar to others that have already been released, but there are still needs wants for these new products. Think about how computers have developed over the past few decades. At one time, they were the size of houses, but now we can pretty much do everything from the computers contained on our phones. This wasn’t as much about a need, but more about the want to be more mobile and remain connected wherever we may be.

In order to instill this sense of need instead of want, convince your readers why they need to purchase the product right now, and motivate them to do it as soon as possible. Introduce the product with a phrase such as “limited quantity” or “just $20 for a limited time only.”

There are dozens of other popular phrases you can use, but for now, we’ll stick with just a few of the basics. I hope you can see where this can go, and how it can really accelerate the number of sales you see.

2. Create a Deafening Conversation Surrounding the Product

Some people are masters at branding. Any time you hear their name, you can immediately match several products, whether they are books or other items, to their name. This is what you want to have with your own name and products. The more often people can do this, the more often you’ll see sales.

The key to build the conversation around your product is to force yourself into others’ conversations. This might appear “spammy,” but it is the most effective approach, and nearly everyone has done it at some point. From leaving comments, to contacting others through Twitter and email, it can be effectively done.

Doing this from scratch can be somewhat difficult. Very few people will know you, you’ll have little credibility, and there won’t be many name associations with your site. Everyone has to start at some point, so why not start today?

3. Make It Easier for the Customer to Buy

The customer needs to be your top priority. You can see how large companies view their customers by how their websites are setup. They have large budgets for web designers and website management, yet they fail to improve the experiences online. Shopping online shouldn’t be a hassle, and even on smaller sites, make it easy to buy your product.

More than making the product easy to purchase through the entire process, make the product purchase link easy to find. Don’t hide it amongst a bunch of non-styled text. I want to be able to find it. The reason many of these eBooks fail to sell is because they use a standard landing page, which contains just two links throughout the page to purchase the product.

If you really want to develop a good relationship with your customers, give them a call (if they opted in and provided their phone number) and personally thank them for their purchase. It really shouldn’t matter if you are seeing five sales a day or five hundred. You can make this possible to develop a great brand around your service or products.

4. Design and Write to Impress

Honestly, you don’t have to be a designer nor a writer to really impress your visitors. All you need to do is write in a way that tells your readers why they need the product, and why you stand out from the competition. Out of the millions of sites online, you can stand out simply by using a theme that isn’t the default with WordPress or a theme that looks like it was designed in the late 90s.

Provided you have some knowledge in what it takes to persuade people to purchase your product/service, there is literally no reason that you shouldn’t see sales soon after publishing and promoting your product.

The Internet is a big marketplace. Look at the success e-commerce giants eBay and Amazon have had, which don’t really sell their own products (except for Amazon’s Kindle and a select few other products). They were simply first to supply services few other companies were able to match at the time. They continued that tradition by changing not much other than maintaining fairly high company images.

5. Be Flexible

Maybe I’m being a little generic with this last point, but it is one that more people need to follow. There are dozens of special circumstances that can come up from day-to-day, and you need to take them in stride. Don’t let yourself get distracted by any of them, but come up with plans that can solve your customers’ issues, and quickly.

The key to being flexible is knowing what the customer wants or expects from you. Treat your previous customers the same way you treat new customers who you hope to see return.

If a customer asks if they can have a discount on your product, take a decrease in earnings from that product. The customer will find it harder to switch to your competition if they have a reason to stick with you.

When it come to customer service, extend your reach and don’t be afraid to connect with customers in order to retain them in the future. Respond to emails, phone calls, and tweets that address you or your company in a prompt manner and do so professionally.

Conclusion

Don’t hold back your thoughts on these ideas. Please let me know what you think about these “visitor to customer” conversion tips.