Common Mistakes When Selling a Website

Selling a website can be a frustrating process, especially if you may be doing it for the first time. There are thousands of domains sold successfully each year, and you may be wanting to cash in on the huge market.

The reasons behind selling a domain or entire website/blog vary between owners, but generally it is either due to a time constraint or simply because you have moved onto other projects and need the cash. In some ways, it is much like having a business acquired by someone else, although you are in full control of who you are selling your “company” to.

Several mistakes are made when it comes to selling websites that you should be aware of and try to avoid. These mistakes will rob you of additional revenue and may also cause some people to turn down the offer.

1. A Website Without Fresh Content – If you decide to sell your website, make sure you continue to produce new content on the website, up until the day the website is transferred to the new owner (or even longer). This ensures that the new owner doesn’t have to fill the gaping void created by the sale.
2. Unreasonable Prices – Websites with a thousand visitors monthly shouldn’t be priced absurdly high. Price them what they are worth and what the new owner can possibly make from the purchase.
3. Hiding any Information – If you were spending a thousand dollars monthly in advertising, you must disclose this to the new owner, as this information is important in the long-term success of the website. If the advertising campaign(s) are stopped, the traffic levels may also drop.
4. Additional Insight – Time and time again, website owners don’t disclose all the little details that really matter. For example, if you rank well for specific term that send thousands of visitors to your site daily, this is valuable information for the new (or prospective) website owners.
5. Platform Your Website Has Been Built Upon – If you use WordPress or Drupal, it is important to disclose this information. A new buyer may not be as interested in the purchase if you are using an unknown platform.

Conclusion

Have you ever sold a website? What do you think of these tips? Please share your response below.