Use Twitalyzer to Measure Your Twitter Ranking

There is a good chance that you are using Twitter. If not, you are missing out on a lot of opportunities to grow your blog and connect with millions of others. A great tool to measure your success using the service, called Twitalyzer, was updated just a few days ago with lots of new features and a sleek new interface. I’ll be looking at the main ways you can use the service and take advantage of the tool.

Twitalyzer was designed to be a business application, and their main goal is to create the best possible metrics and reporting for individuals and organizations that have long-term goals in mind. Therefore, if you are a casual user of Twitter and only have a few followers and don’t want to grow your brand, then this is not the service for you.

An Overview of New Features

At this point, the entire service is completely free. It can be used by anyone looking for advanced analytics/metrics about your account – great for bloggers, in other words.

Before I take a closer look at the interface and minor features, we’ll take a look at everything that has been included within “version 2.0.”

1. Easy to Read Summary Metrics – This feature lets you visualize where you are headed using the service, as viewing your data shouldn’t be difficult.
2. Powerful Interactive Charts and Graphs – Users of the service spend a lot of time evaluating their success in social media, so these powerful charting and graphing features have been designed to accelerate time to insight.
3. Rich Data Visualizations – Quickly visualize a large amount of information without having to browse through otherwise useless metrics.
4. Integration with Google Analytics – Twitalyzer integrates with Google Analytics to present stats on how many clicks each of your tweets receive.

A Look Inside the Metrics

I’ve included a sample profile below, which you can use to gauge as what the service looks like (if you haven’t tried it out yet).

The interface is clean and well-organized. In my opinion, it is one of the first (and best at that) services to measure how able you are to penetrate through what is referred to as “noise” on Twitter.

Some of the definitions of what is measured on the service have been outlined below:

1. Clout – The relative likelihood that an individual’s Twitter username will appear when searched for in Twitter.
2. Engagement – Provides a measure of the type of interaction the user has in Twitter by examining the ratio of people referenced by the user to the number of people referencing them.
3. Followers – The number of followers reported by Twitter.
4. Following – The number of people the user is following as reported by Twitter for the user.
5. Hashtags Cited – The number of updates that included at least one hashtag published in the seven days prior to the last analysis.
6. Impact – A factoring of several items to present the overall impact of the user.
7. Influence – The likelihood that a Twitter user will either retweet the user has written or reference the user.
8. Lists – The number of Twitter lists the user was a member of.
9. Referenced – Reports the number of times the user has been referenced or cited by other users.
10. Referencing Others – The number of times the user wrote or responded directly to other people.
11. The List Goes On…

For more in-depth analysis of any single metric, we can click on “Velocity,” for example. This will display a convenient chart, which can be broken down into single days to analyze your velocity (the indication of the relative frequency at which a user publishes updates in Twitter). Additionally, the graph can be broken down into certain periods – 1 week, 2 weeks, one month, two months, three months, or all time. These stats can also be shared or tweeted.

I hope that sharing this tool can help you grow on Twitter, helping you set and meet new goals. Check out the 50-page user’s guide to using the application here [PDF]. More information can be found on their blog or through their Twitter account.