Targeting Certain Categories on Your Blog

Aa you know, a lot of visitors traditionally don’t navigate too far beyond the initial portion of your site unless there is a reason for them to continue. For example, you can place posts or links to your featured categories at the top of your site.

Even though visitors may not be interested in this content, there is a much greater chance that they will click on them, as there is more emphasis placed on these areas.

On one of my other sites, I created an image that pertains to a specific category. I was normally receiving about 50 visitors clicking through the specific categories per day, but once I implemented the new category-specific images, traffic jumped nearly 250%, and may continue increasing as time goes on.

This technique is quite simple, as it makes your visitors really want to explore your content. However, it may also work better on “static” pages, where you don’t need to place as much emphasis on your latest posts.

Let me know what you think of this technique and whether you’ve had any recent success stories like this.