Blog Tipz

I have talked a lot in the past about how you should begin marketing your blog – leaving comments on other blogs and developing real relationships with other bloggers. These are both critical steps in securing the future of your blog.

However, there is one aspect of this process I left out and feel should be written about further. When one goes to market yourself, it isn’t a “let’s tell everyone about our product today” and be done with it, but a continual process—once you start a blog, you can’t stop marketing.

Why Many Bloggers Fail at “Marketing”

Marketing to some is the same as it was ten or fifteen years ago. At the core it is the same – the more work you put into the promotion of your blog, the more return you will see. The aspect many fail to see is that simply having your name spread around won’t cut it any more.

As many bloggers promote their website, services, or products, they often resort to tactics such as giveaways and other odd promotions, which result in a quick boost in traffic, but in the long-term, the results won’t be as solid as if they had taken a more strategic approach to building out their blog.

Another main reason bloggers fail is due to their fear. When bloggers start to promote their website, they often (but not always) realize that there is a lot more to promoting their blog than they first realize. In other words, it isn’t just about getting links pointing to your site, but about creating an impact around those links.

Once bloggers realize that their “quick” tactics aren’t working, they give up and resort to other methods of driving traffic or bringing in revenue. These often leave a lasting impact on the readers, leaving them wondering whether the blogger behind the blog is actually just looking to leech off any real visitors he or she has left.

There is, however, a fairly definitive way all bloggers can effectively market their blog, and that is the long-term approach, which I explain below.

A Long-Term Approach that Works

Taking blogging seriously should be your main goal. By creating a strategic, long-term approach to blogging, you ensure that both you and your site will remain open to new ideas and your readers will also see this evolution.

There is one concept behind how you market your blog: never stop, whether you see success or failure. As long as you are marketing your blog, you will see some kind of return on your time investment.

Leaving comments and interacting is still the biggest way that you can draw in new traffic, thus marketing yourself by growing your reach. You need to provide value to other blogs, and you’ll see a positive return. Included in leaving comments is building your social presence – Facebook and Twitter are currently the hottest places where you can begin.

The second most effective way to market yourself over the long-term is simply to create new content, then promote it. By doing this, you’ll ensure that others see what your potential is, and there’s a good chance they’ll link back to it or share it through their social platforms (which may very well be Twitter).

Conclusion

No matter whether you write on your own blog or as apart of a blog network (or for a larger website), you can use these approaches to help you better market yourself and your work.

I can’t emphasize enough how you can’t give up when it comes to blog promotion – you never want to quickly dump a lot of links into a social networking site and hope to instantly see thousands of new visitors. It is the gradual approach that will pay off in the end.