Blog Tipz

In order to conquer a niche, you’ll need to do more than just launch yet another blog. Everyone has done that and many have failed. There are relatively few successful and well-known blogs with just a single author. Take The Huffington Post and TechCrunch, for example. Both have a single person backing them, but they have many people writing for them daily. Both are known online and offline and are considered the top blogs in the world.

Benefits of Having Multiple Authors

Having multiple authors (or editors) at your site can benefit you in the long-term, as you’ll be able to continue producing more content. You won’t be forced to rely on a single person – yourself – to research and write each new post. Your readers will expect and demand more quality content as a result, and advertisers will also see the benefit of more writers.

Downsides of Having Multiple Authors

There are certainly positives to having multiple authors, but there are also some negatives. For example, there will be times when the authors don’t agree with the way the site (or company) is expanding, and some will want to leave, starting their own ventures/blogs.

These struggles are true for all companies, however, so they shouldn’t stop you from starting a blog with multiple authors. You simply need to know where to set your standards and write some sort of a contract between the writers.

An Even More Powerful Team

While having a set of writers can help you expand your own site, having a more powerful team (spread across several sites) will help you grow even faster. There are a number of “top” bloggers who started this way, and this technique has certainly paid off for them.

Other Key Benefits:

• Your readers will see the team behind you and everyone will benefit.
• You can share ideas without feeling (as much) competition. Everyone in the group will still be working towards their own personal goals.
• The cross-promotion will only increase in the long-term as each member of the group becomes more successful or popular.

Final Thoughts to Keep in Mind

We all know that teams can help you grow your blog, but you need to have the right approach to setting up your team. In the past, many have failed, but there are also a large number of them who have set out with a clear goal and have become successful. When you blog, keep the team idea in your mind, should you ever want to grow a business around your blog.

What are your thoughts on “team blogging”?