Blog Tipz

There are hundreds of different advertising networks available for bloggers. Many revolve around different types of revenue models, whether it is through affiliate marketing (the blogger places the ads on the site), using an impression-based model, or through a CPC-based model. No matter what type of site you have, theere is a network that can help you make money.

Before I get started in the comparison, there are a few things you need to understand about advertising on your site.

1. Advertising isn’t free to place on your site. Sure, you may simply be placing code on your site, but you are paying a fee to Google, for instance, as part of your earnings, in return for them serving the ads. Companies like BuySellAds also take a cut of your earnings, but this will save you money as you won’t have to setup or purchase an advertising system for your site.
2. Not all ad networks are created equally. Some specialize in serving particular types of ads, say text or image-based ads, and others are based solely around social networking sites like Twitter.
3. Learn the benefits and drawbacks of the various sites before you begin. There may be specific requirements to the network which you need to understand.

Comparison Between the Advertising Networks

You’ve likely heard of some of these networks before, but what do they offer? In this post, I’ll be comparing some of the similarities and their features. While some go beyond banner ad sales, their focus is on this type of advertising, the kind many bloggers currently use to make money through their websites.

BuySellAds has been around since early 2008, and they are currently hosting ads on more than 900 successful sites. The service has been adding lots of features in the past few months, and they will be branching out even further, with ads in desktop applications.

A number of innovative features are integrated into their platform, including real-time stats, full transparency of stats, as well as asynchronous ad code.

Types of Ads: Primarily banner/image, along with text and description ads.

Percentage Cut: 25% – you keep 75% of your earnings.

Cash Out: Paypal – $20, Bank Check – $50, Wire Transfer – $500

AdBrite gives users control over the ads that are shown on their sites, so you can choose whether you want to see the maximum number of ads or only select ads from quality brands. Advertisers can also find your site(s) through a Site Directory, which displays the sites by impressions and uniques. However, getting direct sales through the site typically revolves around the higher traffic sites.

Types of Ads: Banner ads, text ads, full-page ads, inline ads, as well as image ads. Ads are sold primarily based on clicks, but some are based on impressions.

Percentage Cut: Unknown

Cash Out: By default, it has been set at $100, but can be reduced to just $5, so it is lower than many other services.

AdTaily makes the process of selling ads on your site easy. It has been available in beta mode in several countries since last year, but now is available to more users. Simply sign up, copy the code provided, and then embed it into your site where you want the ads to be displayed. It functions like a widget, so visitors are the focus of your advertising campaigns, rather than mass marketers.

Types of Ads: Primarily 125×125 banner ads, although more sizes may be coming.

Percentage Cut: None

Cash Out: Through PayPal

Conclusion

Each of these platforms offer unique benefits to selling advertising through your site, especially if you don’t want to set up your own advertising system on your own. Check them out and leave your thoughts on blog monetization below.