…But Your Blog Can’t Be Monetized
by Kevin on May 9, 2010
You have likely experienced the awkward situations others have placed you in when asked about your blog. Your friends and family want to know what you are doing for a living (or as a hobby), and although blogging is more mainstream than ever before, millions still don’t have a blog. They want to know how it is possible to earn a living “simply” by sharing your thoughts with others, and why someone is paying you to write.
On the other side of the aisle are the “top bloggers” who dictate what type of blog you can make money from, persuading you to fit your new blog into a particular niche. For example, you are told that extremely specific topics generally don’t see as much traffic as a blog that covers a wider range of topics. With less traffic, you won’t be able to make as much income from your blog.
What if I told you that you can break through these “limitations”?
Everyone’s Blog Wasn’t Profitable at One Time
All bloggers began with just a domain (and possibly a hosting account if choosing to host their own site). The content didn’t magically appear, and traffic didn’t automatically flow in. Yes, it can be hard to believe, especially for the huge sites out there, but these sites were at one time just ideas. The business plans and uniqueness of each helped make them what they are today, and millions of other bloggers are hoping to one day compete with them.
There’s a good chance that many of the bloggers writing daily for some of the most popular blogs were laughed at much like millions of others hoping to prosper online. They got over these problems and developed the business plans that ensure their blogs remain possible today and in the future.
Over time, the traffic of these blogs increased, advertisers found value in partnering with the sites, and the rest is essentially history.
Your Blog CAN Be Monetized
No matter what type of site you run, and no matter how specific your blog is, you can generate a readership level that will provide a decent income. You could run a blog about all types of animals or a blog about a specific type of spider and be able to generate an income.
First of all, you have to remember that while some blog niches are extremely saturated, there are others that are relatively untouched by large-scale blog networks. Bloggers begin with a topic they either enjoy or one that will make them the most income, the latter results in a blogger who gives up after just a post or two.
The next idea you need to keep in mind is that procrastination and mediocrity won’t get you anywhere. As soon as a new post idea pops into your head, jot it down and implement new changes to your blog. What are you planning to do to separate your site from others? Why should I subscribe to your site versus all the other sites that may be covering your site’s topics?
Some bloggers give a specific timeline as to when you should beging monetizing your blog, but in all honesty, it depends on when you can reach traffic levels that can be sustained. Sure, the Digg Effect does wonders for a day or two, but can you sustain traffic levels at 1/10 of those highs the rest of the month? If not, then it is time that you focus more time on promoting and “selling” your blog than anything else. You really need to get word out about your site’s content before drawing in advertisers, who aren’t interested in reading your content.
How long does it take to sign up for AdSense and copy/paste some code onto your blog? Perhaps as long as five minutes. You’ll make about five cents per month using this method, unless you have an extremely popular blog (receiving more than ten thousand visitors per day). This approach doesn’t work for most blogs, so don’t take this route unless you want to maintain a blog that focuses on serving advertisements, rather than quality content.
Even the most eccentric blogs can be monetized by focusing not on your content, but on retaining visitors and converting them into readers. There are hundreds of thousands of dedicated communities online created to help draw people together who share particular interestes. Employ a similar technique on your own blog and you’ll be able to grow your site like the blogs covering multiple topics.
Quick Thoughts to Keep in Mind
- Blogging has been around for years, but there are still innovations being made within individual niches.
- Create your own trend and develop your own niche.
- Follow trends in the news and create blogs for specific products or topics. These blogs can become valuable, especially years down the road when millions of users are “on the bandwagon.”
- If someone tells you something isn’t possible, they are lying to you.
- Taking the time to create a blog the right way will save you time in the long-term.
Conclusion
If you want to monetize your blog, there is no reason why you won’t be able to. The only thing that is preventing you from creating a popular site is how you market and plan your blog. If you only add a new post once a year, then you should only expect a few visitors. On the other hand, if you really put the time into your site, you’ll be able to monetize your site within a matter of weeks from the time you purchase your domain and you have fresh content on your site.
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