What’s Preventing Your Blog from Becoming “Successful”?
by Kevin on May 18, 2010
Nearly all failure comes as a result of not planning. If you consistently repeat the mistakes you have been making, you are bound to fail.
A popular quote many live by is “The only real failure in life is the failure to try.” Apply this same quote to blogging, and you’ll quickly find another source of failure.
Success is an arbitrary term for many and has a far range when one applies it to blogging. For one, it could mean that you receive ten new comments per day, while to another person it means making a full-time income through the blog.
Beyond these two main sources of failure, there are several other reasons you aren’t seeing success as a result of your work.
- When disaster hit (bad press about your business, a search engine rank hit, etc.), you didn’t have a plan for how to deal with it.
- You don’t have a plan for the future, and you run your blog day-to-day. Sure, this can work for a month or two, but it won’t last.
- You aren’t providing support to your blog visitors. Again, “support” can have a huge range in meaning. Respond to comments as well as emails. Don’t neglect any visitor or customer.
- Do you provide a product or service people need? See if you can describe what you offer in just a few sentences. Otherwise, you have something people don’t have a need for.
- Are you simply copying the competition or following trends? Recreating the success of others works, but it won’t get you too far, especially with how inter-connected all online businesses and blogs are.
Once you understand what is preventing you from becoming successful, you’ll be able to change your method for growing your business. No matter whether you focus on visitors, readers, or customers, keep these few basic ideas in mind when you write your next post or promote your blog.
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