Blog Tipz

One of the reasons many bloggers fail is because they are so committed to selling products and increasing referrals (or people who visit your site as a result of a recommendation from someone else). These people are so committed to this process that they lose touch with their biggest fans and instead focus on delivering a product that isn’t even able to live up to its lowest expectations. This isn’t where you want to be.

I figure this is the result of close networks of people who are unwilling to branch out and include more of the community. These people are self-centered and want to keep all the profits within a close group of people. Nearly all new sales are generated from this group of people marketing to the same (generally large) group of people. While those inside of this group are able to constantly pump out new products based on their most successful products, there really isn’t much innovation going on within the circle.

Rather than spending so much time on increasing referrals, focus on these tasks and you’ll see a much higher return. Plus, it may come much sooner than you could have ever dreamed!

1. Learn about your visitors and connect with your greatest fans. You’ll be able to develop a closer relationship with your most valued readers.
2. Write as often as possible, as your content will sell itself. As you write more often, you’ll gain more natural links back to your content, especially through the social networking sites.
3. Spend more time developing a brand behind your content. Some people focus solely on creating the content, but you should also spend the time distributing the content, getting your brand name out as often as possible.
4. Be more generous. Sure, this might mean that you’ll initially lose some revenue, but if you get your good product into more people’s hands, then you’ll be able to sell more product down the road.
5. Change what you do. If your site is just a simple landing page, add a blog. Generally, you won’t have to spend much more than an hour or two each day writing on this blog portion, but you’ll see much more return.

Writing should be your top priority on your blog. If you instead focus on increasing sales, you’re likely to lose out on many sales in the future. These sales are likely to come as a result of visitors from search engines and through recommendations you normally wouldn’t have received if you had stuck to simply promoting links and the same old sales message.