Today AdSense made several improvements to the video units, which makes them easier and more appealing to place on your site.  One of the biggest changes is the AdSense partnership with new content producers, allowing publishers to embed their videos and share in the ad revenue, including Broadbandtv, Canadian Broadcasting Corporation, and The Orchard.

A gallery was also created, displaying some of the featured video units content partners, of which you may chhose any of them for your video unit, and palce their username in the “Channel” field when choosing content for your unit. Video units now support 728×90 and 160×600 size formats.  Each will feature five video thumbnails, and when a user clicks on one of the thumbnails, a full-sized video unit will appear, as well as assoicated ads.

The three new ad formats,  728×90, 728×90 (expanded), and 160×600 (expanded), respectively:

Earnings will be generated for valid clicks or impressions on ads that appear.  You need to create new video units by visiting the AdSense Setup tab, then edit the video units dedicated to this content.

Currently, only English and Japanese-language accounts in the following regions may choose this new format: Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, and the United States.

These new choices for video units makei it much easier to add videos to your blog or website.  Previously, video was commonly placed in the carousel embedded in the standard-sized videos.  It will make it much easier to take advantage of content published through YouTube and generate an income, which may lead to more sites featuring video content along with these new formats.

[Via: Google AdSense Blog]

I am a little late posting this, but the announcement hasn’t taken place yet.

If you publish and distribute your feeds with FeedBurner, you will soon be able to place Google AdSense ads in them.  Previously, FeedBurner used its own advertisements for placement in feeds.  AdSense for feeds is listed as “coming soon”, with a small group of AdSense publishers seeing the new ads as early as next week.  

Publishers already in the FeedBurner Ad Network will continue to see premium CPM ads sold directly onto their content, with contextually targeted ads to fill up any remaining spots.  This will allow the most profitable and relevant ads to be displayed to your subscribers.

Bloggers who aren’t in the AdSense program yet need to sign up for AdSense, where you can control the frequency and rules when ads appear in your feeds.  There are more specifications to come about how to install the ads in your feeds, including placement targeting through the use the Ad Review Center.  

On an ending note, the post states that “there is more things and stuff yet to come”.

All in all, AdSense for feeds will benefit Google the most out of this, at least in the future, with more people using their ad network verses the FeedBurner network or others.  However, bloggers will likely find it more convenient - eventually FeedBurner and AdSense/AdWords along with all the Google services will be interconnected with one main login.

[via Burning Questions/FeedBurner Blog]

Previously a beta feature, the AdSense Ad Review Center has come out of testing and is available to all publishers.  The tool allows people running AdSense ads to block ads that potentially may hurt their bottom line, specifically for those targeted to running on your site.  

On the blog post, the AdSense team posted a brief portion of an interview with the account manager at RealNetworks, who said, with the Ad Review Center, that her team has been able to keep competitive ads from running and notes “we are able to quickly review the ads before they run on our sites and block any ads that are considered competitive to our services.”

It is strongly advised that you experiment before fully integrate blocking a significant amount of ads as your revenue may be impacted.  Set your preferences to the default of ‘run ads immediately’, when you choose ‘hold ads’, the ads will await review for twenty-four hours being allowed to run automatically, which may potentially lower winning bids and earnings.

If you are interested in using the feature, it can be found under the “AdSense Setup” tab within the “Competitive Ad Filter” page.

[via Inside AdSense Blog]