Before I get started in the comparison, there are a few things you need to understand about advertising on your site.

1. Advertising isn’t free to place on your site. Sure, you may simply be placing code on your site, but you are paying a fee to Google, for instance, as part of your earnings, in return for them serving the ads. Companies like BuySellAds also take a cut of your earnings, but this will save you money as you won’t have to setup or purchase an advertising system for your site.
2. Not all ad networks are created equally. Some specialize in serving particular types of ads, say text or image-based ads, and others are based solely around social networking sites like Twitter.
3. Learn the benefits and drawbacks of the various sites before you begin. There may be specific requirements to the network which you need to understand.

Comparison Between the Advertising Networks

You’ve likely heard of some of these networks before, but what do they offer? In this post, I’ll be comparing some of the similarities and their features. While some go beyond banner ad sales, their focus is on this type of advertising, the kind many bloggers currently use to make money through their websites.

BuySellAds has been around since early 2008, and they are currently hosting ads on more than 900 successful sites. The service has been adding lots of features in the past few months, and they will be branching out even further, with ads in desktop applications.

A number of innovative features are integrated into their platform, including real-time stats, full transparency of stats, as well as asynchronous ad code.

Types of Ads: Primarily banner/image, along with text and description ads.

Percentage Cut: 25% – you keep 75% of your earnings.

Cash Out: Paypal – $20, Bank Check – $50, Wire Transfer – $500

AdBrite gives users control over the ads that are shown on their sites, so you can choose whether you want to see the maximum number of ads or only select ads from quality brands. Advertisers can also find your site(s) through a Site Directory, which displays the sites by impressions and uniques. However, getting direct sales through the site typically revolves around the higher traffic sites.

Types of Ads: Banner ads, text ads, full-page ads, inline ads, as well as image ads. Ads are sold primarily based on clicks, but some are based on impressions.

Percentage Cut: Unknown

Cash Out: By default, it has been set at $100, but can be reduced to just $5, so it is lower than many other services.

AdTaily makes the process of selling ads on your site easy. It has been available in beta mode in several countries since last year, but now is available to more users. Simply sign up, copy the code provided, and then embed it into your site where you want the ads to be displayed. It functions like a widget, so visitors are the focus of your advertising campaigns, rather than mass marketers.

Types of Ads: Primarily 125×125 banner ads, although more sizes may be coming.

Percentage Cut: None

Cash Out: Through PayPal

Conclusion

Each of these platforms offer unique benefits to selling advertising through your site, especially if you don’t want to set up your own advertising system on your own. Check them out and leave your thoughts on blog monetization below.

Why should you move away from AdSense, too?

Not Enough Reward

Placing a bunch of HTML code on your site isn’t very rewarding, especially if you are doing it simply to make money. Sure, you might see a few dollars in additional income each month, but in the long-term, people will move onto one of your competitors who serve higher quality advertising.

There are simply better ways to make this money, whether it is through private advertising or through affiliate marketing.

Hundreds of Advertising Networks

Some people stop their search for a good advertising network with Google AdSense. Even though it may be one of the largest and most popular, you may see more rewards from networks with a much smaller base. In addition, you may also see more relevant advertising through these networks.

BidVertiser and AdBrite are two networks that have a decent base of users and will serve relevant advertising on your blog(s).

When to Use Google AdSense/Similar Advertising Models?

The only time you should commit to Google AdSense/similar contextual advertising networks is when you are no longer updating a site, but still have the traffic levels to make money through the site. Another case when you should use these networks if for sites with a high level of low-quality traffic. For example, if you run a site that gets traffic in the millions like Digg, you’ll want all the ad clicks you can get. However, it would also be valuable to look into long-term partnerships.

There are times when Google AdSense works and there are times when it doesn’t. It all depends on what type of site you run and how you want to portray your brand to your customers and visitors.

What are your thoughts on Google AdSense and similar networks?

While there are certainly advantages and disadvantages for the various forms of advertising – private sales, managed sales, and CPC/Google Ads – you have to discover which works best for you. Obviously, there will be preferred types depending on the type of site you own and how you intend to position your content to your readers (and eventually advertisers).

These tips apply to most networks and methods of advertising, although you can undoubtedly change them to suit your site’s needs.

Focus on Long-Term Ad Sales

One of the main reasons you should focus on long-term sales is to retain advertisers who would normally purchase multiple, lower-cost ads on various blogs. Convincing these advertisers that your site is better to advertise on compared to other sites might not be easy at first, but you’ll see a lot of return should you present them with 25% (or equivalent) discounts on multiple-month or yearly advertising sales. Should you lose a single advertiser, you’ll still have others to fall back on, should sales decline.

Vary Time Lengths

Let’s say you have a moderately popular blog, which receives more than a few thousand visitors per day. It won’t be too hard to sell advertising, especially if your site ranks within the top twenty thousand sites and has a good community built up around your site – visitors that return frequently to see new content.

Some advertisers may want to only purchase advertising on a daily or weekly basis, as they don’t have the budgets of the larger companies. In order to do this, set up a platform where it is easy to manage multiple time frames. You’ll notice this as a trend on extremely popular sites – the traditional media sites often sell advertising for only a few hours, in some cases, in order for advertisers to target, more than anything else.

Offer Various Ad Sizes

Offering various ad sizes – 468×60, 125×125, or similar IAB ad sizes, is ideal for expanding your advertising opportunities. Advertisers want some flexibility. Some will find larger ads more relevant for their business, while others will want to focus on smaller, more relevant ads. Keeping your ad spaces booked will increase demand, and this will drive advertisers to look into other ad sizes, should certain ones not be available.

On quantity versus quality – you could sell a dozen 125×125 sidebar ads at $100 each or sell a single 300×250 ad for a similar amount.

Price Ads Appropriately

Pricing ads can be difficult, especially if your site is extremely new. After a few months, you’ll get a better picture of how much return you can give your visitors based on content and visitor trends.

Blog Ads, Federated Media, and BuySellAds are some of the most popular advertising networks for bloggers, although ads on these sites are going to be more costly than selling directly through email or your own private method. Bloggers selling through these sites must pay between 10-25% commission on each ad sale to pay for network costs and overhead – serving ads to billions of visitors monthly isn’t cheap. Therefore, if you aren’t using a service like this, price ads slightly less.

Depending on how much traffic you receive, look for similar sites and what they are pricing their ads at. If you have more content areas, price higher, and if you want to be competitively, price lower in order to garner additional ads sales.

Join an Advertising Network

The aforementioned networks for advertising can be greatly beneficial, if you don’t have enough traffic to boost ad sales on your own. Sure, they’ll take a percentage of your sales to pay for their own costs, but if you sell a single ad through these sites, you’ve been more profitable than selling on your own.

They generally help connect you with advertisers, and any support or technical issues will be taken care of by the advertising network, while you would be taking care of this if you were managing ads yourself.

Put Your Advertisers in Good Company

On your advertising page or in a promotional message to potential advertisers, mention others who have advertised on your site. This boosts the effectiveness and number of advertisers who may intend to purchase advertisements on your site in the future. Advertisers want to see whether your site is a part of their target market, and this can increase their returns, in seeing what other sites have advertised on your site.

Be Straightforward, but Detailed

Don’t leave out any important details or terms out of your advertising page. This page should include the length of each advertisement, whether refunds will be given, and how you deal with advertisement lengths. Place important details in headings or using bold text. Beneath this, place further important details, but keep most of the information in a simple format.

Advertisers want to see how long their ad will last for, any rotation factor, and some details about your site’s traffic. For the most part, you can’t make any guarantees – visitors of nearly every site can vary slightly from month to month. Continuing to deliver great content is one way to ensure that your visitors will receive what they were looking for – return on their purchase.

Demographics

Perhaps you’ve already stated your demographics on your “About” page, but it is also important to include some further details on your advertising page. Larger sites may want to keep this information private, only offering it to interested advertisers through email, but may also be included before purchase, in order to entice more advertisers.

Demographics refers to the niche that your site is in, as well as who your target market is. For example, a blog about blogging may have a somewhat skewed demographic, towards younger people interested in learning how to blog, as well as those who have more experience using computers/the Internet.

Provide Some Method of Tracking

A good percentage of people who advertise through your site will provide their own method of tracking click-throughs to their site, but it may also be valuable if you provide a method for them to track this information.

You’ll need some experience with advertising before you venture into this aspect of advertising, although there are some solutions freely available to provide this to your advertisers.

Conclusion

Selling private advertising is one of the most reliable ways to generate an income from your blog. You are guaranteed to sell advertising space as long as you target the right markets, offer compelling content, and propose good rates. Long-term ad sales, flexibility, and targeting are extremely important in the advertising space to create demand for your ads.

CPC advertising is losing relevancy. Today’s ads are more about inviting visitors into another site, solving their needs or wants. Quality is also extremely important, and private ad sales solve some of the other problems that come with using larger networks like AdSense.

What has been your experience selling private advertising on your site – and what other tips can you suggest to other bloggers?

The Main Problems

Even though some of my claims won’t be true for everyone, they are generalized and are true when you look at the larger sense of advertising and the way that it is conducted.

1. Advertisers seek out the sites that offer them the best price to traffic rate, and they are often the highest-visited sites on the web.A
2. As you move up the chain of more popular sites, they sell advertising more frequently on monthly rates, so the advertiser is trying to get the most out of the ad as possible. Instead of using flashing “lights,” their products are promoted more through ads that may fit into the site it is featured on.
3. With “ad blindness,” people often avoid ads that are smaller, and these larger ads may be more appealing, offering interactive features.

Examples

In the following example, The NY Times uses several forms of advertising, including this huge ad within the sidebar, which likely cost a hefty fee and might only run for a day or just a few hours.

Pertaining to Your Site

Even small blogs can carry out the same methods that the larger blogs use to generate revenue while maintaining a sense of pride for the space that you have to offer to both your advertisers and readers. Think about the way that you look at the sidebars and around an entire site. No matter what you may think, you are naturally drawn to some of the ads – they are images offset on a background of text.

Your readers are exactly the same way. If an ad relates to what they may be interested in, or draws their attention, they are likely going to click on it, landing on the advertiser’s website. This is what you want to see happen! The more legitimate clicks you can get to go to your advertisers, the higher the chance that you’ll make money if you are running them through a PPC program like AdSense or if they pay based on impressions/clicks, based on a decision at the beginning of the campaign.

A Few Reasons Large Ads Work

• Large ads are often less distracting, than let’s say eight 125×125 ads. As your site grows, you can simply increase the cost of the single large ad, which will see demand increases as your traffic increases.
• By promoting the single sponsor, you can run your site more efficiently. A large ad will call less times to the server(s) than a multitude of ads.
• Your visitors only have one place to leave your site through. Even though many people do not think about it, many people only click-out of your site through one ad. When you have a large number of ads, they may go to one ad over others, resulting in a bias towards one advertiser (created naturally).

Other Important Factors

Like I already addressed, this technique does not work on all sites nor can it be used when you want to generate the largest amount of income. Naturally, you need to diversify your streams of income, or you’ll likely face periods where you have few to no advertisers on your site. When seeking out spots to advertise on, advertisers move towards areas that get the most page views and the lowest cost per click/highest earnings per click. Placing so many ads that they begin falling below the traditional “fold” in the screen can hurt both your brand, but also your advertisers.

Another piece of advice is that if you do decide to implement this on your site, you have to constantly ensure that it is effective. Before you publicly launch this spot to the public, test traditional (125×125 ads) to the “new,” larger ad. Which receives more clicks, and use some type of click map program to determine whether the trend is to click in the same relative areas.

Receive few to no advertisers on your blog? Then, use this technique to promote your affiliate program(s), creating a larger, more descriptive ad that helps explain why your visitors should be clicking the ad to purchase the product, effectively making a donation in your name. It can be effective, as you are really devoting most of your resources (physical blog space) to the campaign, holding all faith in it working.

You will be able to create the integration by signing into your AdSense account and clicking the link that displays rather prominently at the top saying “Integrate your AdSense account with Google Analytics,” typically on the first screen that is displayed (Reports > Overview).

There are instructions displayed (echoed in the embedded video), which help you integrate certain accounts. This makes it possible to track different AdSense accounts with different Analytics accounts, especially if you have personal sites and business sites, connected to different Google accounts.

The following reports are available upon singing in:

• Top AdSense Content – Displays details about specific pages on your site and analyzes ad performance.
• Top AdSense Referrers – Helps you discover different traffic sources and how they contribute to your revenue.
• AdSense Trending – Lets you analyze how your site generates revenue during different times of the day and over other periods.

Other areas of the site will display an “AdSense Revenue” tab, which will make it able to compare your revenue coming from new versus existing visitors.

Even though it might not provide exact details about the ads being clicked on, it will surely provide more insight into how your blog’s revenue is growing and where it is coming from. As far as tracking, it will likely go into how much revenue is generated from visitors from a certain area, what keywords they have used, and the conversion rate for them (how many click on ads). However, it is suggested that you take a look at the details for yourself to see how all the new features work to your advantage.

More information regarding the integration can be found on The Official Google Analytics Blog.

However, much like the hundreds of billboards and skyscraper ads shown in the image below, your blog isn’t supposed to look like a pile of advertising, it is supposed to be your location to showcase your content.

What you need to do is create a balance between what is advertising and what is a sponsorship.

Times Square at Dusk – Photo by Stuck in Customs

Advertising

With advertising, you are essentially placing your blog on the web as a place where other businesses and websites can purchase a service from you, that being advertising. You are getting a return from offering this service, profit. When you look at advertising in this sense, it is “evil,” as you are working towards a greater motive  – getting more advertisers – than working towards increasing subscribers or more unique content, although these two should be a part of your ultimate, long-term goals.

Sponsorships and Partnerships

When you ask for someone to sponsor you, it is more like a donation than anything else. You don’t have the capital to do what you want to do without the extra “income,” so another company or partner comes into the picture to offer this. Much like advertising, it also comes with some risks. If you choose a sponsor or one comes to you that isn’t viewed favorably with your visitors, they could stop visiting your site or tell others about your sponsorship. In most cases, this won’t happen, but there is that chance. The sponsor may provide anything from cash to services or other benefits to aid your blog and keep it running. A small message could read “Blog sponsored by Company X” to give awareness that you aren’t forking the entire bill of your campaign/activity.

Problems with Advertising

The common misconception that people have, no matter what profession or background they come from, is that more is better. Discovering that placing more ads on your site will result in more revenue isn’t necessarily true, and is only true if you are able to maintain a certain level of traffic versus revenue while you have a “saturated” blog full of advertisements.

Take the following situations that bloggers encounter every day:

1. Ten advertisers want to place an ad on your site. Limiting the number of ads sold on a monthly basis will increase the demand for those slots, so companies will demand more from their advertising budgets to place their ad there. You might lose an advertiser or two over time because you are limiting the supply of ad slots available, but it will, in turn, lead to more revenue over the long-term.
2. Your visitors are extremely selective about which products and companies they buy from and use, so having a multitude of advertisers (say 10 125×125 ads or a similar number), they will ultimately be competing to get the most clicks. Advertisers who don’t get the top position and aren’t rotated throughout the other advertisers probably won’t purchase from you again.
3. Having more revenue isn’t always a bad thing, but when it draws customers and visitors away from your blog, it can become a challenge to maintain the level of advertisers and content that visitors first came to you for.

Plus, there are thousands of advertising companies and agencies that are vying to have you serve their ads, if you are doing ads through a network. You are either very selective about this – most choose Google AdSense to place on their blogs due to the return and the fact that the most advertisers have partnered with that service.

Beyond textual advertising, there are image, search, and video advertising agencies that you can place on your blog. Honestly, you don’t want to place more than five different types of advertising on your blog, or your page load time will increasingly become slower and you’ll struggle to manage the income streams.

Proper Employment Methods and Techniques

The best advice that one could give a beginner about advertising on their blog is to be selective and target the niche that you are aiming at. Unless your advertisements stand out in a good way – they aren’t flashy or distractive, people won’t click on them, purchase products through the links, support advertisers, and continue the cycle of earning and advertising services.

With the rise of 125×125 advertisements, it also appeared as though the number of advertisers increased. This size provides a good value for advertisers, more so than larger ads but it can be harder to stand out.

Think ahead about the results of placing a particular advertiser or advertisement on your site. Even though they might have paid you an increased sum to place the advertisement on your blog, it doesn’t mean that it will appeal to your readers.

Some Additional Basics:

• Group similar advertisements together. For example, placing a small number (one or two) ads next to each other, specifically 125×125 and smaller don’t look good when intermixed with your template and content. Above the fold or in the upper portion of the sidebar has been determined the best location for this type of advertisement.
• Make the ads appealing. While you could make them stand out, making them look more like the content can increase the CTR (Click Through Rate) and revenue over time.
• Place the ads in areas that readers will see, such as above the content, in the upper portion of the sidebar and pages that would be able to generate more revenue based on keywords used.
• Featuring one sponsor can help you increase affiliate or revenue if you are operating on a more limited scale – the single advertiser can generate more revenue than ten advertisers at a cheaper rate.

Conclusion

Evolving your advertisements as your blog grows is a surefire way to ensure that you are keeping your readers up to date with a new look, new featured advertisers/companies, and that your revenue doesn’t drop off simply because you haven’t updated your template.

With any noticeable drop or increase in revenue, compensations must be made to ensure that you aren’t overdoing or “under-d0ing” the number of advertisers/advertisements throughout your blog. The key in all this is making sure that you are reaching your goals and still maintaining a level of balance in respect to what you are placing in front of your visitors.

Therefore, a tip that many suggest you looking at is to seek out advertisers yourself. There are thousands of sites out there that advertisers and media companies do not see, but fill their specifications and have an ideal target audience, especially advertisers that aren’t making bulk purchases, but selecting space on a smaller scale and selection of blogs. By directly marketing your blog to these site and media owners.

Here’s the best approach:

• Be respectful when you contact your potential advertisers. You want to be as professional as possible – you are essentially marketing your blog to them, while trying to get them to purchase advertising space.
• Give them the details (more than what is available on your advertising page) and be sure that they know the focus of your blog. There is nothing worse than going through the work of working out an advertising deal and having to think twice about it after you realize you didn’t target the right advertiser(s).
• Don’t be disappointed if not all advertisers will respond or accept the advertising rates you send them. Naturally, only a very select few people will respond, if it is within their budgets and your site appeals to their potential customers/readers.
• Give the advertisers a chance to respond – do not send an email every day. Don’t force these people to respond quickly; they may need time to think over the purchase and whether it is good for their bottom line.
• Be selective. Not only will it take more time to send out more invitations, but success rate might go down if you target smaller blogs versus larger blogs. The simple fact of the matter is that these smaller blogs don’t have the budget or capital behind them to grow through non-natural methods (search engine traffic is typically “free”).

Where to Find Advertisers

The best place, by far, is by seeking out other bloggers who are in your niche and advertising on the same sites that your blog is in. For example, with this blog, if your main focus is on a particular subject, you’ll want to stick with that area when looking for advertisers. It is obvious, but other bloggers, no matter how small or large, may be already looking at your blog as a potential advertising venture, but need a last bit of confirmation or confidence level before they throw in some funding to grow their own blog and advertise on your site.

This method can also be tied into the process of creating a Contact page – if you don’t have one, other people won’t be able to contact you about advertising on your site or for subscriber/statistics (figures) requests. People will be looking first for your Contact page, then for an Advertise page to begin advertising on your blog.

• Other Blogs - As previously mentioned, the best place to start seeking out advertisers is through other blogs. Sometimes, if you appear desperate enough, they will advertise on your blog even if the trade-off isn’t that great and they lose money. However, in most cases, they will look for blogs with more traffic than they have to see at least some return on their advertising investments.
• Forums - Forums can be a great place to request advertisers. You have to do it in a way that makes others find your “ad” as unique, not blending in with the others that have been posted. Become active and respected at the forum, and you’ll be able to target select groups of people even more effectively.
• Advertising Marketplaces - Similar to the forum idea, there have been a few popular ad marketplaces that have launched within the past several years, which make it easier to connect your blog with new advertisers, who may not have otherwise seen your blog. Again, when advertisers look through these sites, they will often target the top ten to twenty blogs that have the highest readership and daily visitors versus those that have a cheaper price and lower subscriber/traffic level.
• Companies Advertising on Other Blogs - If a company or other blog is advertising on another site, it is more likely that they will be looking for additional sites to advertise on. Although this may not be true in all cases, it works if you pursue this method correctly.

Why Direct Advertising is the Preferred Method

Unlike the average form of advertising placed on your site/blog (typically contextual ads), direct advertising leaves you with more options and potentially more income.

Let’s say you have an average number of daily visitors (ex. 500 per day). When you reach this level, you can easily receive a few advertisers, who will likely be paying more than you would receive with (even) hundreds or thousands of clicks through other programs. It is more of a quality than quantity issue when you look at advertising from this sense.

The key is that you must first appeal to your reader, then by seeking them out, you will be able to offer a service for them (new readers/customers), and then you will be able to accomplish a win-win situation should everything work out.

1. The cheapest advertising space is often sought after first.  However, this spot is often not the most desirable, especially if the advertiser has purchased a long-term ad.  Just because a high-trafficked blog appears to get a lot of homepage vies, that doesn’t mean there are many “eyes” viewing those banners below the fold, or the area that the eye cannot see without scrolling.  Only a fraction of readers might actually view this area like the top 25-50% of the page.
2. Don’t let the price influence your decision.  When you do this, you often settle for text links, or smaller banners, that, like the first ‘no-no’ will produce results that can’t constitute the price you paid for the advertisement.
3. Be sure you know all the details up-front.  If not, you may be getting ripped off.  As a potential customer and client of the website, you are responsible for gathering information from the website owner, whether it is provided directly on the “Advertise” page or must be requested through a third-party vendor or email.  Whether or not the website owner(s) disclose every detail about their visitors, it is good, at least on your part, to make sure that you get the demographics, or general details about where their visitors are coming from.
4. Don’t just advertise to advertise.  You want to leave a positive experience for both the site you are advertising on, the people who routinely visit your site, as well as those that will be visiting your site/blog through the ad.  If not, you won’t achieve much from the ad other than exchanging cash between you and the other blog—not good when you are trying to promote and expand your brand.
5. Finally, another common mistake that advertisers make (that you shouldn’t) is requesting the advertisement incorrectly.  Either party should work together for pricing.  Even though you have a “fixed” price model, it doesn’t mean that you shouldn’t be flexible with your potential advertisers.  Would you rather lose ten advertisers because you won’t adjust your rate or have two that have a reduced price?  In this case, you would want to be rather lenient in how you run your advertising (privately) on your blog.

While these were some general mistakes that people make when going through the transaction on your blog (including you if you choose to advertise on another blog), I’d like to hear from you what you think about the general advertising process on blogs.

Advertising should be simple, but isn’t.  There is often a period of time that goes by when you don’t see a reply, and sometimes your requests are denied because your “brand” won’t appeal to their visitors.  Like many other blogging tasks, it can be a difficult balance to achieve to attain the best results.

A gallery was also created, displaying some of the featured video units content partners, of which you may chhose any of them for your video unit, and palce their username in the “Channel” field when choosing content for your unit. Video units now support 728×90 and 160×600 size formats.  Each will feature five video thumbnails, and when a user clicks on one of the thumbnails, a full-sized video unit will appear, as well as assoicated ads.

The three new ad formats,  728×90, 728×90 (expanded), and 160×600 (expanded), respectively:

Earnings will be generated for valid clicks or impressions on ads that appear.  You need to create new video units by visiting the AdSense Setup tab, then edit the video units dedicated to this content.

Currently, only English and Japanese-language accounts in the following regions may choose this new format: Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, and the United States.

These new choices for video units makei it much easier to add videos to your blog or website.  Previously, video was commonly placed in the carousel embedded in the standard-sized videos.  It will make it much easier to take advantage of content published through YouTube and generate an income, which may lead to more sites featuring video content along with these new formats.

[Via: Google AdSense Blog]

If you publish and distribute your feeds with FeedBurner, you will soon be able to place Google AdSense ads in them.  Previously, FeedBurner used its own advertisements for placement in feeds.  AdSense for feeds is listed as “coming soon”, with a small group of AdSense publishers seeing the new ads as early as next week.  

Publishers already in the FeedBurner Ad Network will continue to see premium CPM ads sold directly onto their content, with contextually targeted ads to fill up any remaining spots.  This will allow the most profitable and relevant ads to be displayed to your subscribers.

Bloggers who aren’t in the AdSense program yet need to sign up for AdSense, where you can control the frequency and rules when ads appear in your feeds.  There are more specifications to come about how to install the ads in your feeds, including placement targeting through the use the Ad Review Center.  

On an ending note, the post states that “there is more things and stuff yet to come”.

All in all, AdSense for feeds will benefit Google the most out of this, at least in the future, with more people using their ad network verses the FeedBurner network or others.  However, bloggers will likely find it more convenient – eventually FeedBurner and AdSense/AdWords along with all the Google services will be interconnected with one main login.

[via Burning Questions/FeedBurner Blog]