Posts Tagged “Advertising”
All Stats are Useless in the Long-Term
by Kevin on April 5, 2010
Many, if not most sites still sell advertising based on the number of page views they receive monthly (or daily). They use catchy tricks to increase traffic to their properties, like directing visitors to their sub-domains, through multiple pages (breaking (…)
Is Private Advertising Slowing Down?
by Kevin on December 8, 2009
With the “global recession” still upon us, I have seen a large number of sites switch from a private ad sales model back to an affiliate-based advertising scheme. In other words, advertisers aren’t placing as many ads on these sites, (…)
Avoid Selling Non-Relevant Advertising
by Kevin on October 30, 2009
A problem with online advertising is catering to one spectrum of your audience, while also pleasing your advertisers, the people who are helping you earn a living (or a little extra cash each month). Although advertising has certainly become more (…)
How to Make More Money Selling Private Advertising
by Kevin on October 3, 2009
Private ad sales are the best for your bottom line and ensuring your advertisers remain loyal to your brand. You have more flexibility than nearly any other method of selling ads, and you generally don’t have to go through an (…)
Advertising: Focus on Large, Single Sponsorships
by Kevin on May 28, 2009
One of the main problems with advertising on blogs still remains in the fact that you have to place dozens of ads on your site in order to break even. There are only a few sites on the web (getting (…)